We Use the Best . . .

3M is so confident that their films and overlaminates will meet your high quality standards that they guarantee their performance. Their products have been designed and engineered from the ground up to work consistently and reliably with our solvent-based piezo print platforms. They put the graphic films through the most rugged battery of diagnostic tests in the industry to ensure they work with all related system components. You can rely on 3M quality, durability and longevity. We guarantee it.

Scotchprint® Graphics give peace of mind

Scotchprint® Graphics are backed by the industry's most comprehensive warranty and support. 3M promises a total graphics solution that provides high impact and message consistency from one application to the next by delivering products and systems that create graphics of unsurpassed consistency, reliability, and durability.

Research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.

In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.

"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating."

While the exposure is comparable, the cost for fleet advertising is about half that if traditional outdoor advertising.